2020 DMD集团全新品牌NEXX Brand concept elaboration

ABOUT DMD

CMD

DNCE MUSIC CEVELCPVENT CO

DMD集团成立于2017年7月,中国新晋文化品牌构建代表中国前沿电音趋势的先锋

DMD Group was established in July 2017, Chinas new cultural brand, to build a pioneer

that represents China's cuttin g-edge electronic music trends

集团旗下品牌介绍

CLUB

OVERSIZE

CLUE

MUSIC

M2 OEVRSIZE是M2集团2018年新创立的旗舰品牌

M2源于上海,简称 MUSICJOCKEY.2

成熟稳重的后现代简约装修风格与尖端硬件相结合

在延续独有快乐基因的同时,追求跨界潮流文化

创建一站式娱乐新模式

突破限定的界限,为玩乐畅想提供无限可能

2 OEVRSIZE is the flagship brand created by M2 Group in M2 originates from Shanghai, abbreviated as MUSICJOCKEY2

2018 The mature and stable post-modern minimalist

While continuing the unique happiness gene, it pursues cross

decoration style combined with cutting-edge hardware

border trend culture, breaks through the limited boundaries

creates a new one-stop entertainment model.

and provides unlimited possibilities for fun imagination

01

奉天承“韵”,打破一切浮华嘈杂的声音

2020DMd集团旗下全新品牌NEXX即将与大家见面

以后现代工业风格与中式抽象艺术设计交融为基础

在广袤无垠的宇宙中结合现代科技与潮流文化

铸造出“韵”一号店

挣脱传统束缚,打造一个属于自由灵魂栖息的意念空间

Fengtiancheng"Rhyme", breaking all the flashy and noisy

The brand new brand NEXX of DMD Group is about to meet

sounds, based on the fusion of modern ndustrial style and

you Combining modern technology and trendy culture in

Chinese abstract art desianNo 1 shop"Yun"was cast

the vast unierse Break free from the traditional shackles

and create a mind space that belongs to a free soul

VISUAL IDENTIFICATION SISTEAM

NEXX全新视觉识别系统

MINIMALISM由顶尖设计师的艺术语言传达极简风的细节-品质-美感-态度

The minimalist details-quality-beauty-attitude are conveyed by the artistic language of top designers

Let us explore the unknown together.

SENSE OF SCIENCE AND TECHNOLOGY NEXX-核心元素:未知-幻想-转变-无限-科技时代感

NEXX-Core Elements: Unknown-Fantasy-Transformation-Infinite-Sense of Technology Times

THROUGH SPACE

设计师将"LOGO图”抽象为建筑语言,用创意经过图形变化与重组达到完美标准

如同光线投射,时空交错,以极简色块与线条奠定其含义神髓

颠覆传统的浮华表象,在这广阔的宇宙空间营专属于“你”的释放空间

The designer abstracts the"logo picture" as an architectural language,

and uses creativity to achieve perfect standards through graphic changes and reorganization

Like light projection, time and space are interlaced, and its meaning is laid with minimalist color blocks and lines

Subvert the traditional flashy appearance, create a space for the release of"you"in this vast universe

+

0.3cm

0.3cm

1.6cm

机械立体,整体线条流畅,充分展现出极简风的干练犀利

细节与意外的组合往往产生奇特的神秘意味,具有超凡的想象力

使得LOGO更具科技感,识别性更高

Mechanical three-dimensional, overall lines are smooth, fully show the minimalist and sharp sharp

The combination of details and surprises often produce strange mysterious meanings, with extraordinary imagination

Make the logo more technological and more recognizable

0.17cm

0.17cm

+

0.17cm

3

经过深思熟虑的考量呈现出线条共性化的细节,打磨后赋子字体的高级感

目之所及均保持最初的纯粹,经典却不失新意

NEXX激发无限,无畏前行,不忘初心

After careful consideration, the details of line commonality are presented, which gives the font

high-level sense after polishing Keep everything as pure as possible, but keep the classics new

NEXX inspires infinite, advances fearlessly, never forgets the original intention

0.35cm

0.35cm

+

0.35cm

1.6cm

NEXX完美诠释未来科技感的美学,与现代的城市气息相互结合

创造一种介于现实与臆想的超现实境界

NEXX perfectly interprets the aesthetics of the future sense of science and technology

and combines with the modern urban atmosphere

Create a surreal state between reality and speculation

定制字体的精确计算展现其无与伦比的品质细节

创造的力量来源于与过去来一场史诗级的革命

每一分长度,宽度,角度都表达了NEXX坚定的态度

以创新智慧为武器,以信念勇气为盾牌,释放未来无限可能

Precise calculation of custom fonts reveals unparalleled

The power of creation comes from an epic revolution

quality details Every length, width and angle express

with the past Use innovative wisdom as a weapon

NEXX's firm attitude

and faithand courage as a shield Unlimited future possibilities

NEXX字母拆解释义

NEOLA无论何时何地保持活力,让灵魂永远年轻

EGER对未来美好保持热切的期盼,期待即将照进现实

No matter where and when you stay alive

Stay eagerly looking forward to the future and look

keep your soul young forever

forward to the reality

XANADU黑暗宇宙中属于你的奇境,满足你所有幻想

Xx

XENOGENESIS与NEXX颠覆时代,将自然发生

Your wonderland in the dark universe meets all your fantasy

The era of subversion with NEXX will happen naturally

下列图片可滑动查看

品牌标志色

橙色:潮流先驱活力无限 Orange: the pioneer of the trend

Back: trend and mysterious黑色:深邃神秘潮范十足

白色:保持纯粹不忘初心 White:pure, never forget original Grey: Personalized be yourself灰色:个性时尚自我主张

KEEP LOVE AND REAL

在这个浮华时代,殚精竭虑的人们身心俱疲

EXX将让每一位独立且丰富的灵魂都有处可

In this flashy era, the exhausted people

are exa

lusted physically and mentally

NEXX will Let every single independent and rich soul have a habitat

敬请期待